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"Go big or go home": It's probably a good life mantra, but it's an especially good online-dating mantra.
In between her stint as CEO of and her current role as CEO of Match Group North America, Ginsberg spent almost three years running The Princeton Review, which was at the time owned by Match Group.
If there's one glaring takeaway from Match's research and Ginsberg's observations, it's this: If you're serious about finding a partner, put as much effort as you can into making yourself stand out.
I met guys who never texted back after one seemingly awesome meet-up, guys who ghosted after seven seemingly awesome meet-ups, and guys who looked … I remember being incredibly frustrated — wasn't the algorithm supposed to match me with guys who were more interested in a relationship and more similar to me than all the lame-os I'd met IRL?
If you just aren't pleased with Plenty of Fish, know that online services continuously change.
Many users wanted to delete their accounts back in 2010 when POF started charging users to 'get serious' and some POF features were then pay-per-use.